Emperor Champagne Branding

Emperor Champagne: The name itself evokes a sense of power, heritage and tradition, all important features of the unique experience that this Australia-wide champagne delivery service provides. However, the brand is far more than just a glimpse into the origins of champagne, it symbolises the evolution and innovation of the industry, ushering tradition and expertise into the modern world.

Taking influence from both the power of Napoleon and his quote: “In victory, you deserve champagne. In defeat, you need it!” we were inspired to craft a brand that blended the power of the Napoleonic rule with the style and finesse of champagne. Inspired by a visual vernacular that has evolved over hundreds of years, we created an engaging brand story that modernises iconic heraldic imagery to be bold, memorable and welcoming. The typographic mark draws influence from the carved type seen on stone Champagne Markers. This beautiful craft has been referenced and re-articulated to create a striking and bold logotype that informs much of the secondary language styling. In addition, patterned elements were generated with reference to the ceremonial art of Sabrage, wherein Napoleonic soldiers would open Champagne bottles with a saber or sword. The sharp angles and sliced segments of imagery evokes the swift and powerful movements produced by the sabering technique whilst creating a contemporary mosaic motif. We also crafted a packaging suite that truly embodies the art of gift-giving and celebration, by utilising tactility, rich colours and elegant foiling to deliver a high-class product that anyone would be proud to bestow.

Our high-end design solution for Emperor Champagne has ensured they are fast becoming Australia’s premier online destination for champagne, by truly epitomising all it means to be high quality, luxury and modern.

Videography By HeySept