Leadership Coach Helene Pouwels approached Principle Design to craft a “peacefully explosive” identity and website that would strengthen her personal brand and transform her business.
Our design team were immersed in Helene’s vision for her business during an in-depth design workshop. Insights from the workshop were channeled into a brand strategy that communicates Helene’s strength of purpose with originality and a sense of fun.
A vibrant, fluid identity and uplifting colour palette captures Helene’s warmth and exuberance. The website balances white space with bold graphic elements as photographs transition from monotone to colour, adding depth and a gentle energy.