Macro Micro Environmental Signage

We posed ourselves this question: “how do you create a macro message using micro means?”, then answered it in the most obvious way possible… 10-foot type made from 2,500 balloons!

For the studio folk, friends and families who helped realise this monumentally scaled typographic experiment, the experience was both entertaining and edifying. The event is recorded for posterity in a beautifully presented volume that features a custom type-face inspired by the framing of the artwork created.