New School Canteen Branding

New School Canteen is a contemporary all day eatery located just off Johnston Street in Fitzroy. Their inventive approach on classic flavours pay homage to the food cultures of Melbourne but give them a New School twist. This establishment focuses on free range and organic items to tempt healthy and comfort customers alike.

The vision of the brand was to pair the industrial inspired interior with colourful and energetic character. The bright colours create an inviting atmosphere and the bespoke typographic logo is inspired from lined school books, children use when learning how to write. The geometric pattern inspired from the type was flowed across all collateral including menus, signage, coffee cups and business cards.