The Little Gem Online Fashion Database Branding

The Little Gem is an online database of boutique and independent clothing stores, designers and brands from around Australia.

The Little Gem user experience seeks to replicate the joyful moment of finding that love-at-first-sight item of fashion. Our design is the precursor. Reflecting and reinforcing the values of the brand and business, it establishes vibrancy, excitement and anticipation; changing colours and combining small details to form one large gem of a visual idea.