Youth Projects is a not for profit organisation providing health, education, community and employment services for disadvantaged young people in order to promote inclusion, build resilience and create new opportunities.
As part of a semi pro-bono project Principle Design recommended a brand refresh to rejuvenate Youth Projects website whilst retaining brand recognition. Bold, confident and fluid, the brand evolution clearly articulates Youth Projects key messages of credibility, adaptability and care.
The vision of the brand and digital experience was to create an evolution to where it would not lose its core donors. Instead, we looked to evolve the surrounding brand language and enhance photography to build credibility within already established core donors, as well as extend out to others around it.
The new website adapts to the needs of existing users of the website, as well as new users wishing to donate to Youth Projects. Combining humanistic photographs, an exhilarating use of colour and bold typography, the website comes alive to weave a visual narrative that clarifies the large breadth of services that Youth Projects offer.
You can view their website here.