The Little Gem

Branding, Website Design & Stationery

The Little Gem is an online database
of boutique and independent clothing stores, designers and brands from around Australia.

The Little Gem user experience seeks to replicate the joyful moment of finding that 
love-at-first-sight item of fashion. Our design
is the precursor. Reflecting and reinforcing the values of the brand and business, it establishes vibrancy, excitement and anticipation, changing colours and combining small details to form one large gem of a visual idea.

Designers

Sash Fernando

Peader Thomas

Photography

Ben Hosking

Tatijana Plitt

Charles David