18th May 2012
We're working on some fantastic branding projects in the studio at the moment and what better article to come across in our weekly dose of design news from AGDA…How Famous Brands Got Their Names and Logos.
Very interesting and totally worth the read.
Sources: Design Taxi and Bored Panda
17th May 2012
We had a blast at the Qantm Create Awards night last year. Take a look at all the fun and games of the night from pre-entertainment consisting of a performance of the famous Beyonce "Single Ladies" by comdian Dave Callan, to an amazing afterparty downstairs in The Forum main theatre with ready to go photo booth. A truly awesome night all round!
Check out the Qantm Create Awards here.
8th May 2012
We'd love for you to meet our newest member of the Principle Design family – Jackson! Jackson has joined the studio in February and is a very beautiful, fun and energetic black spoodle. We look forward to introducing him to you next time you visit the studio.
30th April 2012
A great little project merging old school 8 bit graphics and video. A pixel invasion on NYC. A short fun, inspiring video!
15th April 2012
This is a simply amazing video of the Google self-driving car project which was launched in 2010. It's goal is to make driving safer, more enjoyable, and more efficient. and they believe a promising look at what autonomous technology may one day deliver if rigorous technology and safety standards can be met.
14th April 2012
Google has created "Project Glass" and the goal of Project Glass is to build technology that works for you, one that helps you explore and share your world, putting you back in the moment.
Follow and share here at
Project Glass.
13th April 2012
Isobel Knowles and Cat Rabbit have created a delightful children's book with hand crafted creatures and cleverly photographed scenes. As featured in Frankie magazine (March/April issue) and at exhibition spaces such as No Vacancy, Outre Gallery and will be appearing at Finders Keepers market this weekend.
A beautifully delightful read and well-crafted publication.
Take a peek at Owl Know How.
13th April 2012
Anna and her partner Gareth together create quirky and cute cards and stationery under the brand of Able & Game. They are Melbourne based and appear at the Rose Street Artists Market.
Check out their fun and imaginative prints at
Able & Game.
12th April 2012
La Belle Miette is a small French patisserie specialising in macaroons, the family owned patisserie has recently open a second store on Church Street in Richmond. Definitely a true local Melbourne delight!
Check out these delicious creations La Belle Miette.
16th March 2012
Late last year the book "The Casual Cyclist's Guide" was published. It's a true delight for all local cyclists in Melbourne and the surrounding areas. As described by The Humble Vintage; "the book about the city and the bike – and an ode to using one to enjoy the other. A book for the local rider and visiting rider alike…"
Check it out, The Casual Cyclist's Guide.
16th March 2012
The Richmond Weekender has taken shape during the month of March at the previous Channel Nine Television studio in Bendigo Street, Richmond. The Richmond Weekender comprises of a canteen, cinema and homemakers market, the project aims to create the perfect weekend of the people of Richmond and surrounding neighbourhoods.
For more details check out The Richmond Weekenders website.
10th March 2012
Browsing on Etsy this week we've discovered these adorable green accessories: Wearable Planters. They're miniature vase's that come in all different forms, from necklaces and brooches to bike planters.
Check out this cute Etsy store, Wearable Planter.
10th March 2012
Aimee Mullins is a truly inspirational woman…she's a para-olympian, model, newly appointed ambassador for Loreal Paris and a regular speaker for Ted on important topics such as adversity and the opportunity for people with "disabilities" to be seen in a positive light and with equal opportunities like everybody else.
Take a look at her motivating and wise words here, Aimee Mullins on TED.
9th March 2012
Recently we've started working with a software studio to create some unique and experimental interactive design. Here is some of the fantastic research we've found, from kinetic sculpture through to interactive exhibition design.
6th March 2012
We recently attended the launch of Melbourne Water's 2012 Frog Census, which included the launch of the 'Beginners guide to Frog Identification' swatch book designed by Principle. The launch of the census highlights how vulnerable frogs are to man-made issues such as climate change and pollution. It was fantastic to see lots of young frog-identifiers get their hands on the field cards. For more information, visit the Melbourne Water Frog Census.
Photography by Andrew Lloyd