We're working on some fantastic branding projects in the studio at the moment and what better article to come across in our weekly dose of design news from AGDA…How Famous Brands Got Their Names and Logos.

Very interesting and totally worth the read.

Sources: Design Taxi and Bored Panda

We had a blast at the Qantm Create Awards night last year. Take a look at all the fun and games of the night from pre-entertainment consisting of a performance of the famous Beyonce "Single Ladies" by comdian Dave Callan, to an amazing afterparty downstairs in The Forum main theatre with ready to go photo booth. A truly awesome night all round!

Check out the Qantm Create Awards here.

We'd love for you to meet our newest member of the Principle Design family – Jackson! Jackson has joined the studio in February and is a very beautiful, fun and energetic black spoodle. We look forward to introducing him to you next time you visit the studio.

A great little project merging old school 8 bit graphics and video. A pixel invasion on NYC. A short fun, inspiring video!

This is a simply amazing video of the Google self-driving car project which was launched in 2010. It's goal is to make driving safer, more enjoyable, and more efficient. and they believe a promising look at what autonomous technology may one day deliver if rigorous technology and safety standards can be met.

Google has created "Project Glass" and the goal of Project Glass is to build technology that works for you, one that helps you explore and share your world, putting you back in the moment.

Follow and share here at
Project Glass.

Isobel Knowles and Cat Rabbit have created a delightful children's book with hand crafted creatures and cleverly photographed scenes. As featured in Frankie magazine (March/April issue) and at exhibition spaces such as No Vacancy, Outre Gallery and will be appearing at Finders Keepers market this weekend.
A beautifully delightful read and well-crafted publication.

Take a peek at Owl Know How.

Anna and her partner Gareth together create quirky and cute cards and stationery under the brand of Able & Game. They are Melbourne based and appear at the Rose Street Artists Market.

Check out their fun and imaginative prints at
Able & Game.

La Belle Miette is a small French patisserie specialising in macaroons, the family owned patisserie has recently open a second store on Church Street in Richmond. Definitely a true local Melbourne delight! 

Check out these delicious creations La Belle Miette.

Late last year the book "The Casual Cyclist's Guide" was published. It's a true delight for all local cyclists in Melbourne and the surrounding areas. As described by  The Humble Vintage; "the book about the city and the bike – and an ode to using one to enjoy the other. A book for the local rider and visiting rider alike…" 

Check it out, The Casual Cyclist's Guide.