We're always on the hunt for new kitchen inspiration and recently we stumbled across 'What to cook and how to cook it' by Jane Hornby.

While most cookbooks only have an image of the finished dish, Hornby lovingly photographs each ingredient and each step in the process.

This is a delicious example of design at its simplest and most beautiful.

This delightful animation by Andrea Stinga and Federico Gonzalez brings to life a graphical representation of the A-Z of arguably the most prominent architects of the modern world and their iconic buildings that have forged our international landscape.

An engaging and unique experience for the children at the Great Ormond Street Hospital in the United Kingdom.

This installation uses LED panels and bespoke graphic wallpaper to create an entertaining experience for the children on the way to the theatre room.

Check out this great project by Jason Burges.
 

The Design Institute of Australia presents the graduate of the year awards (GOTYA) program that seeks to identitfy and recognise excellence in emerging design graduates.

We are very pleased to be among the judging panel for the Gotcha Awards 2013.

Stay tuned for the announcement of the winners on March 21st.

View last years winners at www.design.org.au/gotya_vic

Designing a good brand all stems from both us as, the designers, and our clients having a clear understanding of the four key ingredients of that organisations brand that make them tick.

1. The Big Idea
2. Your Values
3. Your Vision
4. Your Personality

Want to learn more?

We assist our clients in understanding and resolving their brand and marketing needs everyday no matter how big or small.

We do this successfully by simply understanding these four ingredients. By doing so we are able to create a clear, concise and targeted solution, truly fulfilling the clients needs.

Take a look at the Design Councils article 'The Key Ingredients' and learn more about the importance of branding and it's influence on good design and in turn good business.

Find out more: The Key Ingredients.

As summer draws to a close, Melbourne once again hosts the Sustainable Living Festival. The two-week festival includes dozens of workshops, talks, debates and performances to encourage a sustainable lifestyle.

We thought we'd include some of the events we're keen to check out.

See the full program here

For our christmas card this year we set our friends a small creative challenge - connect a grid of nine dots using only four straight lines. Not as easy as it looks.

As 2012 draws to a close, we'd like to thank you for reading Show & Tell and being part of the Principle family - bring on next year!

The studio will close on the 20th of December and re-open from the 14th of January next year.

Many Thanks,
Principle

The Australian Design Biennale is the design industries most respected awards showcase. Recognising only the most innovative designs, the Biennale is a fantastic example of the countries best creative projects.
Principle Design was recognised with three awards on the night, in categories including typography, indentity and signage.
We'd like to thank our amazing clients for being bold enough to trust the innovative design solutions we presented.

With the U.S election over for another four years, we thought it would be a good opportunity to explore some of the old presidential campaign posters. Enjoy.

The Sony Music Timeline celebrates 125 years of musical history covering almost 150 square meters of wall space in Sony’s Derry Street offices. Using just CNC cut vinyl as the sole medium, 54 columns measuring over 2 meters tall cover feature nearly 1000 of Sony Music's signed artists from 1887 to the present day. 

More information about sony timeline here