We have had the good fortune of working with Principle Design on a number of projects over the past two years. Sash Fernando and his team of designers are the personification of patience in tough situations and work easily with clients to ensure that designs not only meet specifications, but make a striking impression with their beautiful simplicity. Most importantly Principle Design understands different audiences and how they respond to imagery, which they integrate into all their designs.
You won’t find a more dedicated, passionate and innovative design firm than Principle Design and we’re sure you will find working with them a creatively enriching experience, as we at Wrinkle in Time Photography certainly have.
Wrinkle In Time Photography
Principle Design have applied their innovative design to produce a beautiful, professional, showcase piece for Birds Australia's 2009 Annual Report. Incorporating striking images of birds and landscapes with a stylish layout and matching font, the report visually guides the reader through the text. You want to pick it up and find out what is inside, which is exactly the function we requested of the designers, in the hopes of broadening our audience. Principle Design approached the project with enthusiasm, openness, superb ideas, and dedication. I highly recommend them if you want to revolutionise the design of your organisation.
Sash and the Principle Design team has been a joy to work with. The design work for our marketing collateral and our annual report has been of such a high quality that I receive compliments from staff who normally don’t comment on our performance posters and publications. The ideas in response to creative briefs have been original and fresh and the resulting artwork has been in line with the strategic direction of the NICA brand.
By choosing Principle Design we ensured a consistent brand message and by reducing the need for lengthy creative design briefs we achieved greater efficiency and cost effectiveness
National Institute of Circus Arts (NICA)
Principle Design recently worked on my branding (business cards, website & collateral). Sash and his team listened to my brief and responded to it perfectly. The business cards they created are not only beautiful but when handed out are a real talking point. In an industry where business cards are handed out readily it makes all the difference to have one that people want to touch, examine and ultimately keep. I would recommend Principle Design to anyone