Cattani Air Technology Brand Strategy

Cattani Australia combines the passion and integrity of the company’s Italian heritage with the quality of Australian manufacturing innovation to be industry leaders in air technology performance and service. This family run company state that they simply “love what we do” and pride themselves on their family values that reflect in the quality of both their product and customer service.

In the midst of expanding their distribution in Australia, New Zealand and Asia, Cattani Australia approached Principle Design to assist them with their online customer interaction strategy. With such an extensive range of products and specifications, we simplified the product information structure to enhance the user experience of their website as the primary point of contact for prospective customers. The outcome shows a streamlined navigation flow that makes the site more user-friendly and improves the online customer service experience.

With decades of quality customer service experience behind them, Cattani Australia’s refreshed online customer interaction strategy and website design allows them to continue their unparalleled level of customer service in the manufacturing industry as they continue their expansion through Australasia.