Principle Design crafted the ‘Art & Commerce’ concept to underpin the new Ewert Leaf brand language and highlight the award winning architectural practice’s uniquely commercial and pragmatic approach to design.
The team’s ability to balance highly aesthetic design with the practicality of construction and a data driven approach is evident across their commercial, hospitality, residential and landscape projects. It was essential that the brand language, collateral and website showcased this point of difference.
Containing both striking photography and infographics that indicate the project budget, timeline and ROI, the website’s project pages embody Ewert Leaf’s highly creative yet practical approach.
A striking typographic identity is complemented by sophisticated tones. The extended brand language evokes the sensitivity and balance of forms evident in a well-designed building.
“Thank you very much for all of your hard work on the Ewert Leaf website and brand. We love the finished products and have had great feedback from clients, friends and the wider EL team. We really appreciate your efforts in helping us create something new in regards to the project analyst, and for being so accommodating as the project grew! You have produced a great end result which will stand us in good stead for our future.” — The EL Team.