With a big heart and a tiny budget, the not-for-profit Melbourne charity – Helping Hoops – operates free weekly basketball programs for over a thousand disadvantaged youth, providing their families with free access to a structured social and support network.
Principle Design reinvigorated the organisations branding concept. We designed a bright orange pallet to give the brand warmth and vibrancy, providing a specific look and feel that is distinguishable and easily recognized. It was imperative that the organisation appeals to a younger generation, with American basketball as a source of inspiration, we crafted a personalised logo strengthening the brands identification. We created a set of apparel – cap and hoodie – which emphasises the brands energy and symbolises the importance of unity and teamwork. Principle Design has been privileged to assist such a worthy cause and dedicated organisation.