South Eastern Melbourne Primary Health Network

Working on behalf of the Australian Government to improve local healthcare, South Eastern Melbourne Primary Health Network (SEMPHN) is about helping and providing everyone in our community to have access to the right care, in the right place, at the right time.

SEMPHN’s key priorities are mental health, Aboriginal and Torres Strait Islander health, population health, health workforce, digital health, aged care, and alcohol and other drugs (AOD). They partner with general practitioners, other primary health care providers, hospitals and communities to ensure improved outcomes for patients.

Principle Design were honoured to be able to support SEMPHN create their 2019-2020 Digital Annual Report that aligned with their mission and key priorities. We developed an interactive digital report creating an engaging and innovative microsite to allow for users to have all information readily accessible, digitally. We ensured SEMPHN’s positive ethos was adopted throughout the annual report’s overall colour palette and broader brand voice. Adhering to SEMPHN’s brand essence, the use of a cooler colour palette such as blues, teals and greens implies the calming and renewing elements the brand serves within its community whilst representing openness and rejuvenation.