The Mark is a refined residential development with stunning interiors designed by Rothelowman Architects. We collaborated with The Mark and the architectural team to develop a branding story and a signage and wayfinding system.
Collaborating alongside Rothelowman, we worked through the project’s complexities of The Mark’s three buildings. We developed an elegant and highly functional suite of signage systems. We defined and gave clarity for the visual tone of the building’s signage and its clientele’s journey. We used human-centred design principles to understand the spatial experience, customer journey and navigation of the site.
We collaborated with Rothelowman Architects to understand their architectural vision to define a signage solution that would be harmonious to the environment. The result was a new brand, secondary language, digital design, signage and wayfinding system.