Wrinkle in Time Photography Branding

Wrinkle in time is a New York based photography studio that specialises in capturing poignant moments.

The elegant typeface and stylised clock motif create a versatile and timeless identity that exudes sophistication and thus complements the studio’s artisan-like approach to their craft. As with many projects, our stock selection was pivotal. The textured paper we chose achieved an antiquated and charming quality that completed the branding perfectly.

“We have had the good fortune of working with Principle Design on a number of projects over the past two years. Principle Design are the personification of patience in tough situations and work easily with clients to ensure that designs not only meet specifications, but make a striking impression with their beautiful simplicity. Most importantly Principle Design understands different audiences and how they respond to imagery, which they integrate into all their designs. You won’t find a more dedicated, passionate and innovative design firm than Principle Design and we’re sure you will find working with them a creatively enriching experience, as we at Wrinkle in Time Photography certainly have.” — Charles