# Principle Design > Principle Design is an award\-winning brand and graphic design agency in Melbourne crafting brand identity and logos\. Let's chat – book a call today\! Generated by Yoast SEO v28.5, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Services](https://principledesign.com.au/services/) - [Packaging Design](https://principledesign.com.au/services/packaging-design/) - [Home](https://principledesign.com.au/) - [Brand Identity \& Rebrand Design](https://principledesign.com.au/services/brand-identity-rebrand-design/) - [Built Environment \(landing page\) New](https://principledesign.com.au/industries/branding-wayfinding-built-environment/) ## Articles - [Should Your Marketing Team Be Doing More In\-House?](https://principledesign.com.au/article/should-your-marketing-team-be-doing-more-in-house/) - [Make Your EOFY Budget Go Further](https://principledesign.com.au/article/make-your-eofy-budget-go-further/) - [Sushi Hub \- The Brand That Scaled Without Shouting](https://principledesign.com.au/article/sushi-hub-the-brand-that-scaled-without-shouting/) - [Marking the Milestone, Shaping the Story](https://principledesign.com.au/article/marking-the-milestone-shaping-the-story/) - [Shaping Experiences in the Healthcare Sector](https://principledesign.com.au/article/shaping-experiences-in-the-healthcare-sector/) ## Our Work - [Bright Radiology](https://principledesign.com.au/folio/bright-radiology/): A healthcare brand built to feel as trustworthy as the care behind it\. - [Coast2Bay \- Affordable Community Housing](https://principledesign.com.au/folio/coast2bay-affordable-community-housing/): A stronger, more confident brand identity for Coast2Bay, built to carry the warmth and stability of community housing across every touchpoint\. - [First Response Pharmacy Branding](https://principledesign.com.au/folio/first-response-pharmacy-branding/): In close collaboration with the First Response team, we developed a distinctive visual language that reflects the unique atmosphere of the in\-hospital pharmacy\. - [Climate Bridge \- Carbon Finance and Sustainability Consulting](https://principledesign.com.au/folio/climate-bridge/): A purpose\-driven brand built to unite people, organisations and ideas around climate action\. - [South Melbourne Market \- 'Ditch The Fish' Campaign](https://principledesign.com.au/folio/south-melbourne-market-ditch-the-fish-campaign/): A sustainability campaign that turned a tiny piece of plastic into the reason thousands of market visitors changed a daily habit\. ## Optional - [Sitemap index](https://principledesign.com.au/sitemap_index.xml)