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Our Work

SisterWorks Hire Her Campaign Tram Wrap Design

Principle Design created #HireHer, a tram promoting workforce diversity for SisterWorks and Yarra Trams.

Helping Hoops Charity Branding

Principle Design reinvigorated Helping Hoops branding concept.

Pharmaceutical Defence Limited

We developed a brand system inspired by values: Reliability, Community, Support, and Evolution.

Crafted Culture SisterWorks

We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.

Trade for Good – Online Trading Platform

TFG approached Principle Design to refresh their brand strategy and digital design to extend their reach in the marketplace.

Club Forma Gym

Club Forma is an inclusive gym that welcomes clients who are committed to turning healthy habits into everyday routines.

Jewish Holocaust Centre

The Jewish Holocaust Centre in Melbourne was founded by Holocaust survivors over thirty years ago

Her Place Women’s Museum Australia Organisation

We created a call to action driven campaign with emotive story telling designed to grab the reader and engage them in the Her Place agenda.

Archdiocese of Melbourne Wayfinding

The Catholic Archdiocese of Melbourne project involved the rebrand of 486 Albert Street, previously named St. Patrick’s Centre.

Feminista Journal Branding

Feminista is a non-profit online platform offering insightful feminist analysis about all aspects of life.

Get Into Golf Digital Design

Principle Design created a manual, flyers, and collateral to promote Golf Australia’s Get Into Golf program, encouraging adult participation.

Youth Projects Branding

The vision of the brand and digital experience was to create an evolution to where it would not lose its core donors.

Hungry Workshop Shelter Exhibition

Shelter is a letterpress exhibition featuring the work of 7 iconic Melbourne design studios

United Nations Association of Australia Digital & Print Design

We’re very proud to once again work with the United Nations Association of Australia; designing the 2011-2012 Annual Report for their Victorian Division.

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