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Our Work
Madeleine de Proust Patisserie
Lygon Street’s latest kid on the block, Madeleine De Proust, is creating nostalgia with crumbs and glazes.
Mietta By Rosemary Andrews
Mietta by Rosemary combines global patisserie expertise and is now at Malvern’s doorstep.
Baked Wonder
A playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats.
Kōri Ice Cream Packaging
Using ingredients as the blueprint we created custom patterns in Kōri’s signature street style.
ANTON Capri Dreaming Collection
ANTON re-approached our team to conceptualise a Visual Merchandising campaign for their summer Capri collection.
Crafted Culture SisterWorks
We proudly partner with Sisterworks to enrich the culinary scene and support migrant women.
All Saints Estate Winery
We gave the Bonnie identity its own distinct flare without retracting too far from ASE’s parent brand.
Zaffi Bar & Restaurant
One brand, two distinct offerings, catering equally to dinner daters and partygoers.
Kōri Ice Cream
Globally named one of 2022’s hottest restaurants, Kōri Ice Cream blends patisserie skill with Japanese flavours.
Yakikami
Yakikami is an opulent new wagyu and yakitori grill-house located in the heart of South Yarra.
Principle of Hospitality Podcast
Principle of Hospitality (POH) is a collaboration between business owners and industry veterans.
Well & Good Packaging
A holistic and inclusive graphical language that targets all lovers of baked goods steered our creative direction.
Tetsujin Japanese Restaurant Branding
Principle Design and Architects EAT created an identity blending order and chaos, adaptable to various moods.
Melbourne Cured Artisan Foods
Melbourne Cured is an artisan smoked foods brand that source, cure and craft Australian fish, poultry and game.
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