cohealth Brand Language

Australia’s largest community healthcare organisation,┬ácohealth, engaged Principle Design to evolve of the cohealth brand language to better represent the vital role it plays in creating healthy communities and healthy people.┬áThe tangible brand story we created celebrates cohealth’s history, diversity of users and the exceptional service that they provide.

With a significant focus on community our visual language introduced ‘the streets’ as a motif that represents connection within the community. We evolved this motif into a flexible brand system of visual devices, arriving at a dictionary of shapes and series of icons to represent the services provided. The introduction of a vibrant colour palette adds optimism and warmth to branded materials.

A motivational brand guide has empowered cohealth staff to create marketing materials that inspire and inform cohealth’s broad audience and introduce the brand essence to the wider community.