Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

5 Signs Your Business Needs a Rebrand

People don’t just want to buy brands anymore, they want to join them. This makes your brand and your brand strategy one of your business’s most valuable assets to your success. The power of a healthy brand is difficult to place a monetary value on, but brands like Telstra, Woolworths, and Coles are valued in upwards of $10 billion, with brand prominence and recognition at the forefront of their business. Such influence is not something to be taken lightly; a strong brand requires love and upkeep to ensure it’s continued vitality.

Principle Design x Calibre 9

Successfully operating in the digital space requires more than just captivating visuals and intriguing content. It’s hard to sell if you can’t be seen and visibility online is one of the most challenging difficulties facing modern businesses. That’s where SEO specialists like Melbourne based Calibre9 come in. Calibre9 uses state-of-the-art analytics and their extensive industry knowledge to help clients dominate in search engine optimization.

2019 Melbourne Design Awards

The Principle Design team were stoked to take home not just one, but two awards at the Melbourne Design Awards 2019. Held at the incredible Higher Ground venue in the heart of the CBD, the night was buzzing with the who’s who in the design world celebrating their respective wins. With architects, engineers, product designers, marketing and advertising specialists amongst the mix, it was a great evening of connecting with collaborators, clients and creative partners.

Design strategy for business: Is it worth the investment?

‘Design’ and ‘business’ are two words with a poorly understood association and it’s holding both Australian businesses and designers back when discussing design strategy. We’re talking different languages and as a result, we’re leaving potential on the table. As designers, we’ve been selling ourselves short by trying to explain the value of design in creative terms rather than in business language.

More Than a Logo: Psychology of Altruism in Design Strategy

It was over 50 years ago that IBM’S T.J Watson first touted a saying that rings true to this day: “Good design is good business”. Add in a good cause to the design strategy equation and we’ve got ourselves a recipe for enacting real change. However, when it comes to the bottom line, not for profits (NFP) are often hesitant, and rightly so, to outlay precious resources into what could be perceived as non-essential expenditures. But when it comes to investing in your design, it’s more than just logos and colour palettes.

7 Key Ingredients to Successful Brand Naming for Hospitality and Retail

What’s in a name? Well quite a bit as it turns out, and when it comes to brand naming for hospitality venues, a name is your customer’s first encounter with your brand so make it count.
When it comes to launching your new hospitality venue, landing on a strong name is as much of an art as a science. We’ve broken down our naming formula with our 7 key ingredients to successful brand naming for new businesses looking to make their mark in the hospitality or retail sector.

Rabbit Hole, Emperor, Made Build and Alex Earl Shortlisted for Melbourne Design Awards 2018

We are pleased to announce that our identities for Rabbit Hole Play Centre, Emperor Champagne, Alex Earl and Made Build have all made the shortlist for this year’s Melbourne Design Awards. We’re so thrilled to see recognition of all the love, work, and countless hours that we’ve poured into these identities spanning Hospitality, Architecture and Retail sectors.

Ari Francis

The Principle Design team has welcomed a new Creative Director to the studio! Ari Francis Fernando, born at 1.49am on the 20th of August, is an early riser and likes to get a jump on the workday. As a Leo, he’s energetic, optimistic and more than capable of making the tough decisions. He will no […]

Principle Design at Hungry Workshop Shelter Exhibition

On Thursday night we participated in an exhibition called “Shelter” hosted by Hungry Workshop. Principle Design was chosen along with seven other iconic Melbourne design studios to create a print which celebrated ideas of place, people and identity – with open hearts and open eyes. Proceeds from all sales have been donated to the Asylum […]

Creative Director Sash featured in this weeks AGDA newsletter

This week our Creative Director Sash, was featured in a monthly AGDA newsletter. Gain a holistic insight into Sash’s career from his plunge into the design scene in New York City to the founding of Principle Design. Learn about Principle Design’s goals and intent for the studio in years to come. View article here.

Speeding Up Science

Check out Ichthyologist Brian Sidlauskas research expedition of the little-known Cuyuni River region of Guyana in South America. Brain uses Facebook in his quest to discover the species of the fish he has found. Through tagging fellow academics in the uploaded images of the fish, he is actively calling out to his peers in helping […]

Michael Wolf : Architecture of Density

This beautiful photography series from Hong Kong based Michael Wolf details highly populated inner city skyscrapers and apartment blocks. The complex repetitions of geometric shapes and diluted colours result in a visually absorbing collection of large scale images . See more of Michael’s work here.