Over fifty years ago, McLuhan coined the phrase ‘The Medium is the Message’. In his writings, he posited that what device we use to send and receive a message is more significant than the information itself. For example, the invention of the telephone holds more criticality than any subsequent phone call made using the appliance. This theory applies to print, television, radio, and the many scaffolds of communication that take shape over the internet.
When promoting your brand the content still matters but, if the medium is the message, then it means your chosen medium will drive your content. With so many digital platforms to tell your brand’s story, how do you decide which medium is best to get your message across? Let’s talk through a few channels with which your Brand might come into contact.
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