In today’s fast-paced and highly competitive market, businesses need more than just good products or services to stand out. A well-crafted brand can be the difference between being recognised or being forgotten. At Principle Design, we believe that branding isn’t just an aesthetic exercise, it’s a strategic investment that drives growth, builds loyalty and ultimately […]
Although the words ‘brand’ and ‘logo’ are often used interchangeably, a logo is only one small component of your brand, or brand identity.
We’re honoured to add Madeleine de Proust to our accolades, winning GOLD at the 2024 Melbourne Design Awards for Graphic Design, Identity, and Branding. Our journey began with Michelin-starred chefs Hyoju Park and Rong Yao Soh, who envisioned a bakery inspired by their passion for Madeleines. Madeleine de Proust was born through strategic workshops, capturing […]
We are equally exhilarated and humbled to be named Best Identity Designers in the 2023 Eat Drink Design Awards for Kōri Ice Cream. The jurors articulated our vision perfectly, ‘it is street rather than sweet; bold rather than cute.’ Our intention from day one was to break the mould of traditional ice cream brands and […]
Branding and Marketing in the medical field isn’t merely based on aestheticism and complimentary colours. If we consider some of the feelings associated with critical health – fear, anxiety, uncertainty, then it makes sense that branding exists to relieve them. So when the brief is healthcare the branding process expands, relying on both creative and […]
What a season so far! We are so proud to have placed three times in the 2023 Melbourne Design Awards with a lineup of three wildly different businesses that are proving the benefits of strategic brand design when it comes to succeeding in their respective industries. MATTER CONSULTING Gold: Graphic Design | Identity & Branding […]
Behind the scenes, Principle Design has been putting together a panel for the National Gallery of Victoria’s Melbourne Design Week 2023. We welcome you to join us for UnPack, a panel discussion featuring highly talented leaders offering their diverse perspectives on packaging changes. Together we will discuss the new age of packaging and the solutions […]
Wayfinding and signage are essential components of the urban environment. They save time and reduce stress associated with traversing unfamiliar settings to reach new locations. Because they have substantial health, social, economic, and environmental influence on individuals, organisations, and communities, it’s crucial to implement well-designed solutions that navigate complex environments with ease. This can be […]
Your brand name is often your audience’s first impression of your business. In fact, 64% of communication professionals indicated that word-of-mouth marketing is the most effective form of marketing. We spend so much time and energy perfecting the visual aspect of our brand but chances are your audience has already formed an opinion before facing […]
We were so excited to see the vibrant Melbourne Design Week return to our city last week, bringing culture, art, and community back to Australia’s design capital. In 2022, the program continued the theme ‘Design the world you want’, celebrating the diverse ways design can work towards a better future for us all. Separated into […]
We are delighted to announce our latest partnership with Attention Experts. We kick-started our relationship at the beginning of this year and have hit the ground running with some exciting collaborative projects. Analytics meets design, we both bring our expertise to the table and deliver strategic social media solutions for clients in the corporate, hospitality, […]
This new year is a time to reflect on the incredible efforts showcased by our health care sector. Each arm has played a vital role in protecting our community and returning a glimmer of safety to our realities. We are immensely grateful for the integrity, passion and perseverance displayed by each frontline worker. Collaborating with […]