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Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

Briefing A Designer

Your Guide to a Compelling Design Brief Whether you are branding, creating collateral or a new website, a good design brief can go a long way. Think of your brief as forming the foundations for your chosen designer to build upon. A shaky foundation will not hold steady, especially the more your business grows. A […]

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Brand Strategy

Before you start fantasising about a new logo, let’s take a look at what really powers a brand.

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A Brand is More Than a Logo

Although the words ‘brand’ and ‘logo’ are often used interchangeably, a logo is only one small component of your brand, or brand identity.

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Announcement!

Introducing Principle of Hospitality

We are thrilled to announce our latest project, Principle of Hospitality — a marriage between Principle Design and the Open Pantry Consulting.

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Christmas Marketing

What’s your favourite holiday tradition? Whichever holiday festivities you enjoy, there’s a high chance commercial Marketing helped mould it into what it is today!

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How Strong is Your Website?

Whether your site is due for a creative and content refresh or you can no longer ignore the decreasing site conversion rates, having a strong digital strategy and presence is paramount in today’s digital marketplace.

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Branding for Your Law Firm

A law firm is still a business, and in order to flourish, companies require growth as part of their overall strategy—branding matters for your law firm. We outlay a few of the ways you can benefit from smart branding.

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