This week our Creative Director Sash, was featured in a monthly AGDA newsletter. Gain a holistic insight into Sash’s career from his plunge into the design scene in New York City to the founding of Principle Design. Learn about Principle Design’s goals and intent for the studio in years to come. View article here.
Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.
Check out Ichthyologist Brian Sidlauskas research expedition of the little-known Cuyuni River region of Guyana in South America. Brain uses Facebook in his quest to discover the species of the fish he has found. Through tagging fellow academics in the uploaded images of the fish, he is actively calling out to his peers in helping […]
This beautiful photography series from Hong Kong based Michael Wolf details highly populated inner city skyscrapers and apartment blocks. The complex repetitions of geometric shapes and diluted colours result in a visually absorbing collection of large scale images . See more of Michael’s work here.
Following our success at Melbourne Design Awards we are pleased to announce that Tetsujin Bar & Restaurant has been shortlisted for Best Identity Design at the Eat Drink Design Awards. There are some awesome projects shortlisted for the awards so it is wonderful to receive recognition for our work. You can see all the the […]
We came across a great article from It’s Nice That deconstructing Michael Beirut’s recent rethink of the posters for Yale School of Architecture after 18 years. Michael says of the posters “Over 18 years the previous posters became intuitive, and morphed into different things. Even though these first four of the new series set a […]
In this inspiring article from the New York Times, legendary designer and Principle Design mentor Milton Glaser speaks of the problems facing New York in 2016 and design’s potential to create positive change within our communities and the wider world. He says of his famous I ♥ NY logo ” I knew that what you’re communicating was […]
We stumbled across our 2013 identity for Roar Projects in Counter Print’s “Modern Heraldry: Seals, Stamps, Crests & Shields”. The book features beautiful, heraldry inspired work from studios from across the world. You can buy the book from Counter-Print here and view the Roar Projects identity project here.
Thanks to Melbourne Design Awards for a great design awards presentation on Wednesday evening. It was great to chat to the other award winners and to pick up our 2016 trophies. Here is a photo of Sash and Emily just after they collected our four awards! We love this award winning project from Ewert Leaf […]
Principle Design’s identity for Think Asia was featured on this week’s ‘Friday Likes’ on Brand New. We love Brand New’s description of the identity as “an unconventional typographic concoction that is bold, stylish, and Asian-ish in a non-obvious way” You can read the Brand New article here and find out more about the Think Asia project […]
Our collaborative project with Architects EAT was featured in Issue 55 of Artichoke Magazine. It’s a great feature with an explanation of the concepts behind the design and interiors and stunning photographs of the restaurant by Derek Swallwell. Ella Leoncio writes: “A full-sized Tetsujin figurine – the animated iron man character that the restaurant is […]
We are excited to announce that this year we have been awarded four Melbourne Design Awards. Our vibrant ‘Order vs Chaos’ inspired environmental design for Tetsujin Bar & Restaurant was awarded a Gold Award and Moroccan Soup Bar, Emerald Hill Residence and Enquire Within each received a Silver Award. We would like to say a huge […]