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Journal

Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.

Where The Comic Book Font Came From

In this great video from Vox, Phil Edwards investigates the origins of the font and finds an aesthetic shaped by comics culture, technology, and really cheap paper. Watch it here.

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Michael Beirut rethinks Yale School of Architecture Posters after 18 Years

We came across a great article from It’s Nice That deconstructing Michael Beirut’s recent rethink of the posters for Yale School of Architecture after 18 years. Michael says of the posters “Over 18 years the previous posters became intuitive, and morphed into different things. Even though these first four of the new series set a […]

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Milton Glaser in the New York Times

In this inspiring article from the New York Times, legendary designer and Principle Design mentor Milton Glaser speaks of the problems facing New York in 2016 and design’s potential to create positive change within our communities and the wider world. He says of his famous I ♥ NY logo ” I knew that what you’re communicating was […]

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Melbourne Design Awards Presentation

Thanks to Melbourne Design Awards for a great design awards presentation on Wednesday evening.  It was great to chat to the other award winners and to pick up our 2016 trophies. Here is a photo of Sash and Emily just after they collected our four awards! We love this award winning project from Ewert Leaf […]

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Think Asia Featured on Brand New

Principle Design’s identity for Think Asia was featured on this week’s ‘Friday Likes’ on Brand New.  We love Brand New’s description of the identity as “an unconventional typographic concoction that is bold, stylish, and Asian-ish in a non-obvious way” You can read the Brand New article here and find out more about the Think Asia project […]

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Tetsujin Bar & Restaurant Features in Artichoke Magazine

Our collaborative project with Architects EAT was featured in Issue 55 of Artichoke Magazine.  It’s a great feature with an explanation of the concepts behind the design and interiors and stunning photographs of the restaurant by Derek Swallwell. Ella Leoncio writes: “A full-sized Tetsujin figurine – the animated iron man character that the restaurant is […]

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Melbourne Design Awards 2016 Winners

We are excited to announce that this year we have been awarded four Melbourne Design Awards. Our vibrant ‘Order vs Chaos’ inspired environmental design for Tetsujin Bar & Restaurant was awarded a Gold Award and Moroccan Soup Bar, Emerald Hill Residence and Enquire Within each received a Silver Award. We would like to say a huge […]

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Principle Design Birthday Cakes!

Alongside a passion for design the Principle Design team has another creative outlet…birthday cakes.  With a little help from the bakers at Brunetti we challenge ourselves to create the most unique, colourful and delicious cakes possible for each of our team.  Here are some examples of our recent creations! Follow us on Instagram to keep […]

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Letterpress Heaven!

We came across this truly delightful letterpress short film the by Danny Cooke. Letterpress is an amazing design process that we’re all crazy for here at Principle Design. Also take a look at some of these great photos, from the 2010 film Typeface. www.dannycooke.co.uk www.typeface.kartemquin.com

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