How to Switch to More Sustainable Packaging
You’re probably wondering how, as a small-medium business owner, can I do anything to help? And, luckily, there are plenty of ways! We dive into a few.
Journal
Keep up to date with our team. The journal will feature work that inspires our team, updates on projects and musings on design and branding.
The Medium is the Message
When promoting your brand the content still matters but, if the medium is the message, then it means your chosen medium will drive your content. With so many digital platforms to tell your brand’s story, how do you decide which medium is best to get your message across? We talk through a few channels with which your Brand might come into contact.
Integrating Web Design with SEO
In an increasingly digital world, a visually enticing website is a crucial component for any brand trying to grow their business. However, if no one can find your website, it becomes like the proverbial tree falling in the forest.
So how do you ensure your website lands where people will find it—on that all-important first page of Google’s search results?
Brand Architecture
Understanding your company’s relationship with brands and sub-brands, and how to structure your business from a bird’s eye view, is critical to the longevity and overall vision of your company. This is part of Brand Architecture.
Artisan Food Branding
How can small artisan companies make the most of their craft during a time of promise for small businesses?
Packaged With Care
The importance of packaging is even more prominent in today’s economic climate. In this article, we unwrap the reasons why.
Be Different
Everyone is different. Every day is different. Every business is different. At Principle Design, we, therefore, appreciate that every brand is different and has its own unique tone.
Branding For The Kiddies!
We explore the ABC of successful branding for children.
What’s Your Story?
Everyone has a story. So does a brand.
What’s In A Name?
The name rings a bell. Or at least it should. The power of a great brand name is precisely that – powerful.
The Chicken or the Egg
The chicken or the egg – which came first? It’s a similar question when it comes to marketing and branding – which comes first?
Five Signs Your Business Needs a Rebrand
Five signs your business needs a rebrand.