Branding For The Kiddies!
Branding for children is fun, creative and strategic. There’s more than what meets the eye when catching the attention of the little ones, it’s the big ones – the decision makers. Children are savvy. It’s not only important to capture their attention but to capture the attention of the decision makers that are purchasing for them (the adults). Child-centric brands range anywhere from toys to books, music, clothing, child care services, play centres, schools and the likes. Here we explore the ABC of successful branding for children.