Brand Architecture
Brand architecture, as the name suggests, is about how brands, products, and services are structured within a company. It’s like a blueprint for your company and its sub-brands, explaining how they relate to one another. In case you were unsure, a sub-brand is a subsidiary or secondary brand that branches off from the primary parent brand but often has its own name and identity.
Understanding the relationship with brands and sub-brands, and how to structure your business from a bird’s eye view, is critical to the longevity and overall vision of your company.