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Brand Strategy

Our strategy-first approach to branding provides the clarity and insight to the design process in order to deliver purposeful, unique and enduring brands.  Our brand strategy process extracts information from your business strategy, competitive environment and customer target markets in order to provide a strategic framework that informs the visual brand identity design.

Brands don’t simply sell products or services, they sell a feeling, an experience, a lifestyle. Whilst product features, technology and value for money play a part in purchasing behaviour, the conscious buyer expects more from premium brands. By taking a customer-centric approach, we’re able to bring clarity to consumer trends, behaviours and motivations to understand what they want, how they want to feel and what will convert them from a bystander to a loyal customer.

Capabilities: 
Brand Strategy Workshop
Brand Naming
Brand Architecture
Strategic Brand Positioning
Market Research
Competitor Research & Analysis
Brand Experience
Customer Experience

Check out our folio to see our brand strategies in action or get in touch to learn more.