Our Approach

We are passionate about two things; evolving brands to drive positive business outcomes and making the world a better place through design.

At Principle Design, we work with change-makers and innovators to raise the standard of brands across Melbourne, Sydney and Brisbane. We design with purpose, mixing creativity with strategic thinking to develop industry-leading brands. Our goal is to empower businesses of all sizes and ages to achieve more with brand and design. Our team has helped build some of Australia’s favourite brands across the community, corporate, culture, and built environment sectors.

Let’s chat!

Brand Strategy

Brand Creation
Brand Naming
Logomark Design
Logo Animation
Secondary Brand Elements
Brand Style Guide
Infographic Design

View Brand Strategy Services

Some of our clients

Let’s chat!

If you have a new business idea, design need or a visual communication problem that needs solving, you’ve come to the right place. We’d love to get a coffee with you and learn more about your project.

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