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Brand Identity & Rebrand Design Visual identity built to stand out.
Our Capabilities
- Brand Identity Design
- Rebranding or Brand Refresh
- Logomark Design
- Iconography
- Graphical Language
- Campaign Design
- Sub-Brand Design
- Milestone Brands
- Illustration
- Animation
Whether you’re launching a new business or evolving an existing one to honour its equity, we create identities built to be distinctive.
Brand identity is the complete visual system that represents your business. It’s your logo, colour palette, typography, imagery style and guidelines, all working together to create instant recognition and trust before you ever say a word.
But a strong identity doesn’t start with design; it starts with understanding. We begin with Brand Strategy by uncovering your positioning, values and audience, then craft a visual system grounded in that strategy. Every decision is intentional, designed to authentically express who you are and connect with the people you serve.
The result is an identity that stands out in your industry, feels cohesive across every touchpoint, and gives your business the credibility and presence it deserves.
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Explore our Branding & Rebrand Projects
Award-winning identities for brands across Australia
We create brands that help businesses stand out and connect with their audience.
From corporate brands to small businesses and start-ups, our work spans hospitality, retail, tourism and more, with several projects recognised by industry awards. Explore a selection of identities we have crafted for clients in Melbourne, Sydney, Brisbane and across Australia.
Coast2Bay
Rebrand for Queensland community housing
Coast2Bay needed a brand to match its ambition. After 30 years supporting families across Queensland, the organisation was ready for a refreshed identity that felt established, confident and forward-thinking. We created a visual system grounded in warmth and stability: bold typography, distinctive colour and graphic language that communicate safety without feeling institutional. The identity extends across collateral, signage and digital touchpoints, so residents, staff and partners encounter the same sense of care and capability wherever they meet the brand.
Madeleine de Proust Patisserie
Award-winning brand design project in Carlton
Our award-winning brand design for Madeleine de Proust celebrates the distinctive shape of a madeleine while evoking the nostalgia behind its name. The logo and design system combine refined typography, a warm colour palette and subtle form-inspired motifs, extending seamlessly across packaging, signage and the store environment.
Focused Fire
A fresh identity for a fire safety engineering consultancy
Focused Fire needed a brand identity that matched their analytical, solutions-led approach to fire safety. We developed a comprehensive refresh beginning with a full audit and communications framework to clarify positioning. The resulting visual identity draws from a puzzle concept, reflecting how they connect disciplines and stakeholders to deliver outcomes. A confident green anchors the identity, signalling calm and methodical presence while honouring their heritage. The system extends across collateral, signage and digital platforms.
Victorian Adolescent & Young Adult Cancer Service
Formerly "ONTrac at Peter Mac"
The service needed a new identity to reflect its evolved mission and expanded reach. We designed a logo that symbolises growth, hope and the personalised care provided to young people aged 15 to 25 navigating cancer. The colour palette balances calming blues representing trust with vibrant shades that express warmth and energy, creating a brand that feels both credible and uplifting. The result positions the service confidently to increase awareness and connect with those who need support most.
View the Victorian Adolescent & Young Adult Cancer Service project
Common questions
We start by understanding your business, values, and target audience through strategic discovery. From there, we develop concepts that capture your unique positioning, then refine them through collaborative feedback. The result is a complete visual system: logo, colour palette, typography and guidelines, ready to launch your brand effectively.
We diagnose what’s working in your current identity and what needs updating. Whether it’s a subtle refresh or a complete redesign, we ensure the new identity honours your heritage while repositioning you for where you’re heading. The outcome is a cohesive visual system that feels both evolved and distinctly yours.
The duration of a brand identity or rebrand can vary depending on the project’s complexity and scope. Typically, it ranges from 4 to 8 weeks, including stages like research, concept development, client feedback, and final delivery. We strive to keep you informed throughout the process.
Secondary brand elements consist of the visual components that complement your primary logo, such as color palettes, typography, patterns, and supporting graphics. These elements help create a cohesive brand identity and ensure that your messaging is consistent across all platforms and marketing materials.
Yes, we offer custom illustrations and information graphics as part of our design services. These visual elements enhance your brand’s storytelling and communication, making complex information more digestible and engaging for your audience, helping you connect effectively while reinforcing your brand identity.
Yes, absolutely! A brand style guide is an essential document that outlines the proper use of your logo, typography, colour schemes, and other visual elements. It serves as a reference to maintain consistency across all platforms and communications, ensuring that your brand is presented cohesively.
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