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Coast2Bay - Affordable Community Housing Brand Strategy / Brand Identity / Brand Collateral / Signage
A stronger brand for a place to feel safe, supported and at home.
For more than 30 years, Coast2Bay has supported individuals and families across Queensland through community housing, affordable housing and crisis accommodation. As the organisation continued to grow, its brand needed to better reflect the scale of its work, and the confidence, care and optimism behind it.
The challenge was to create an identity that felt safe without feeling passive, professional without feeling institutional, and bold enough to represent an organisation actively shaping the future of community housing.
We developed a brand that puts people at the centre while giving Coast2Bay a stronger presence. A confident visual identity, distinctive typography and bold graphic language create a sense of warmth, stability and optimism, built to communicate across housing, community programs, partnerships and future developments.
That identity needed to hold up in the everyday tools the organisation relies on most, so we extended it into a full suite of brand collateral, brochures, letterhead, banners and email newsletter assets, alongside office signage designed to bring the same presence into Coast2Bay’s physical locations. Staff, residents and partners now get a consistent sense of who Coast2Bay is, whether they’re reading a brochure or walking through the front door.
The result is a brand that feels established, capable and forward-thinking, but still grounded in the simple idea that a home can change everything. Because a home is more than four walls. It is stability, connection, independence and the confidence to build what comes next.
