Branding and marketing – what’s the difference and why does it matter? Branding is a strategic activity to establish an identity that’s built to endure whilst marketing is a tactical and flexible tool for business growth. Where brands create recognition, reputation and relationships, marketing drives engagement and prompts sales to deliver bottom line return. Whilst the brand is the meaning, the marketing is the message that communicates directly with your customers.
Consistent, relevant and value-adding content is integral to building your brand perception, credibility and trust. Partnering with our trusted network of collaborators we provide art direction services to ensure all your marketing outputs are ‘on brand’. We provide style guides and brand asset toolkits to empower your team with the skills and confidence to execute the day-to-day marketing strategy.
Campaign Strategy & Design
Content Creation Strategy
Social Media Strategy
Brand Management Whilst the brand is built to last, marketing is not a static entity and as such your strategy should be measured, analysed and optimised regularly. We offer ongoing brand management consultation, art direction and content creation to help you to consistently deliver meaningful content to stay relevant and competitive in your industry. Think of us like your external brand consultants, here to provide advice, support and recommendations for how to grow brand awareness, attract your ideal customers and actively promote your products and services through creative campaigns, promotions and a steady stream of content.
Producing creative assets in a timely and cost effective manner can be problematic for small to medium businesses, who may not have the luxury of an in-house designer. We’re here to fill that void and equip you with the creative assets for you to execute your strategy. We work together to understand the marketing goals of your business and translate these into on-brand marketing assets across print, digital and environmental signage. Combining your strategic insights with the creative capabilities of our designers, we can supercharge your strategy and bring your ideas to market. Get in touch to learn more about our ongoing marketing support packages and our collaborative process that delivers real results for under resourced marketing departments.
Campaign Strategy & Design
For organisations launching new programs, initiatives or sub-brands, campaign strategy can help to launch ideas to market. From inception to production, our intention is to deliver creative campaign that produces results for your marketing team. Our first question is always ‘What does success look like for this campaign’? Whether it’s awareness, engagement to sales metrics, we use the marketing goals to provide the framework for our creative execution.