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Packaging Design The authenticity of tactile connections.
Our Capabilities
- FMCG and Retail Packaging Design
- Product Packaging Systems
- Label and Sleeve Design
- Packaging Strategy and Concept
- Hospitality Packaging Design
- Sustainable Packaging Solutions
Packaging is the first physical expression of your brand. It needs to communicate positioning, drive shelf presence and reflect your values. Strong packaging doesn’t rely on surprise; it works through intentional design grounded in strategy.
We begin by understanding your product, audience and competitive context. From there, we develop packaging systems that balance visual distinctiveness with production viability and cost. Every decision is strategic: material selection, colour, typography, structure. The result is packaging that stands out in category, performs commercially and builds brand credibility across your range.
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Explore Our Packaging Design Projects
Industry-leading packaging that blend function with creativity
Our packaging, print and editorial projects are crafted to connect audiences with brands through tactile, meaningful design.
From publications and campaigns to packaging systems, we combine strategy with creativity to deliver outcomes that are both functional and visually compelling. Below, we’ve highlighted a selection of projects that showcase how we bring stories to life in print and on the page.
Madeleine De Proust Packaging
Award-Winning Packaging & Brand Storytelling
We created the identity and packaging for Madeleine de Proust, drawing on nostalgic cues and refined typography to capture the essence of tradition and memory. The design balances elegance with warmth, resulting in packaging that feels timeless and evocative. This project was recognised with a Melbourne Design Award, highlighting its success in both craft and storytelling.
Kōri Ice Cream Packaging
Innovative Packaging & Brand Storytelling
We created a vibrant range of twelve take-home tubs for Kōri Ice Cream, each featuring bespoke patterns that translate the unique character of their flavours—from nostalgic “Milky Peko Chan” to graffiti-inspired “Strawberry Sudachi.” Drawing on Kōri’s street-style origins and Japanese-Melbourne blend, the designs are bold, campaignable, and adaptable across social and retail environments. This iconic identity was awarded Best Identity at the Eat Drink Design Awards 2023.
Known Stranger Fruit Tea Brew Packaging
Bespoke Packaging Rooted in Storytelling & Craft
We developed a packaging system for Known Stranger’s Fruit Tea Brew that captures the layered, sensory nature of the product. The bespoke bottle design, with its subtle curves and tactile silhouette, stands apart from competitors on the shelf while reflecting the brand’s storytelling ethos.
Well & Good
Packaging for Seriously Low-Carb Baking Mixes
We redesigned Well & Good’s Seriously Low-Carb range to give the brand a stronger shelf presence in the allergen-free category. Clean layouts, fresh colours, and bold typography balance credibility with approachability, helping the products feel both trustworthy and fun. The result is packaging that stands out in a competitive market while staying true to the brand’s promise of accessible, better-for-you baking.
Common questions
We create custom packaging designs that reflect your brand’s identity and enhance the customer experience. From product boxes and labels to sustainable packaging solutions, our designs are tailored to captivate and engage your audience.
Of course, that’s where strategy comes in. We’ll assess your product, shelf category, audience and commercial objectives to recommend packaging solutions that work. Whether it’s off-the-shelf options or custom structures, we’ll present options grounded in data and category insight, then help you select the approach that delivers the best returns for your investment.
Yes, we manage the entire process, from initial design concepts to overseeing production. Our partnerships with trusted suppliers and printers ensure high-quality results that stay true to your brand vision.
Absolutely. We prioritise eco-friendly materials and sustainable practices, offering solutions such as recycled paper, biodegradable packaging, and reduced ink usage to minimise environmental impact.
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