As the year comes to a close, the Principle Design team swapped our desks for dough and celebrated 2024 with a pasta-making class. Turns out, we’re almost as good at shaping ravioli as we are at shaping brands (emphasis on almost).

A huge thank you to Chef Tyson and the team at I Like Too Much for guiding us through the process and for turning our creations into an incredible feast.

This year has been nothing short of inspiring. We’ve grown as a team, leaned into each other’s expertise, and brought some truly exciting projects to life. From developing standout brands to crafting meaningful campaigns, 2024 has been a year of creativity, collaboration, and pushing the boundaries of design.

A massive shoutout to our talented team for their dedication and passion, and a heartfelt thank you to everyone who has trusted us with their projects. Your support means the world to us.

Here’s to an even bigger and better 2025, but first, a well-deserved break.

See you in the new year