Our Services

Principle Design specialises in assisting organisations in building confidence. We craft innovative visual narratives and solve complex communications problems through strategic thinking, branding, digital, print and environmental design solutions.

Branding and Graphic Design
Branding Agency Melbourne

Branding & Marks

A brand is more than a logo or colour palette. It is a visual manifesto that communicates the values and vision of a business or organisation. Our team immerse themselves within an organisation to gain a true understanding of the culture, history and values. The brand insights we provide offer a clear pathway to business growth and success.

Brand Audits
Brand & Visual Strategy
Name Generation
Brand Architecture
Competitor Research and Analysis
Brand Workshops
Brand Style Guides & Toolboxes
Brand Identity Development
Brand Management

View our Branding & Marks Folio

Digital Design & Development

The digital world is continuously evolving and it is important that businesses adapt to stay current. Investing in innovative digital solutions has the potential to position an organization as progressive and dynamic. Combining creativity with functionality to craft flexible and long-lasting digital strategies, Principle Design work closely with clients to understand a target audience and address the needs of users. Our intuitive and responsive solutions include:

Digital Strategy
Site Maps & Wireframing
User Experience
App Design
Website Design & Development
eDM Design & Management

Visit our Digital Design Folio

Wayfinding & Signage Melbourne

Wayfinding & Signage

Signage systems and environmental graphics are a powerful communication channel that can reinforce brand experience. Extensive collaborations with interior designers and architects have equipped Principle Design with the expertise to craft graphics that work harmoniously with a space to convey authenticity and personality.

Signage Strategy & Design
Wayfinding Systems
Journey Mapping
Exhibition Spaces
Environmental Graphics
In-store Displays
Information Graphics

View our Wayfinding & Signage Folio

Brochure Design

Print & Editorial

Principle Design craft print design with innovation and finesse, utilizing considered and sustainable materials to create meaningful and tangible tools for your business. As a platform to communicate your brand story, language and tone of voice through the creative use of print, we create:

Corporate Brochures
Annual Reports
Exhibition Collateral
Marketing Collateral
Hospitality Collateral
Print Strategy

View our Print & Editorial Folio


Our creative team is passionate about producing innovative photography that compels the audience and inspires their imagination. We art direct by crafting individual and stimulating compositions. We offer:

Product Photography
Art Direction
Corporate & Event Photography
Food & Beverage Photography
Architecture & Interior Photography
Lifestyle & People Photography

View our Photography Folio


Illustrations can create an otherworldly visual experience that cannot be produced through other means. Our creativity allows us to visualise and form graphically unique illustrations that evoke emotion. We craft:

Character Design