Michael Beirut rethinks Yale School of Architecture Posters after 18 Years
We came across a great article from It’s Nice That deconstructing Michael Beirut’s recent rethink of the posters for Yale School of Architecture after 18 years.
Michael says of the posters “Over 18 years the previous posters became intuitive, and morphed into different things. Even though these first four of the new series set a theme, it’s more about establishing a new set of constants and variables. Hopefully there’s another 18 years of these to come, and there’s a whole lot of ways to use these new ingredients.”
Read the full article here.
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