Citrus Resources is an Australian-owned company that uses citrus waste and other vegetable by-products to manufacture cleaning products that are environmentally responsible, safe and cost-effective.
We used simple line illustrations, recycled stock and spot printing techniques to give the brochure and brand an authenticity that balances the rawness and refinement of their products.
“From my first discussion with Principle Design in relation to a new brochure to showcase our natural range of Citrus Resources products, I was struck by their professionalism, creativity and ability to interpret my requirements. The brochure produced has been well accepted and projects the natural image we are promoting. Principle Design has worked on a number of other creative projects for me and I have been impressed by their attention to detail and ability to work to deadlines. Principle Design is eager to work with companies with a positive environmental policy and we wish them well in their pursuit of this.” — Elizabeth