Australia’s largest community healthcare organisation, cohealth, engaged Principle Design to evolve of the cohealth brand language to better represent the vital role it plays in creating healthy communities and healthy people. The tangible brand story we created celebrates cohealth’s history, diversity of users and the exceptional service that they provide.
With a significant focus on community our visual language introduced ‘the streets’ as a motif that represents connection within the community. We evolved this motif into a flexible brand system of visual devices, arriving at a dictionary of shapes and series of icons to represent the services provided. The introduction of a vibrant colour palette adds optimism and warmth to branded materials.
A motivational brand guide has empowered cohealth staff to create marketing materials that inspire and inform cohealth’s broad audience and introduce the brand essence to the wider community.