Eighty Eight Beaconsfield Parade Branding

EightyEight is a luxury property development located in Beaconsfield Parade, Port Melbourne. The challenge was to capture the modern architecture through a sophisticated identity and branding campaign.

Our identity design uses bold typography with a classic, sophisticated serif typeface that has a beautiful contrast between the different forms of the letter structures. A gloss spot UV varnish was used against the stock to highlight the beautiful shapes of the numerals “88”.

AGDA Australian Design Biennale 2012