Made Build is a high-end construction company based in the Mornington Peninsula who focus on building functional, sustainable and aesthetically inspiring coastal homes. Director, Daryl Powell, is a third generation builder with 20 years experience in the industry, providing excellence and expertise in his field. Their tight-knit, passionate and experienced team collaborates with Victoria’s leading architects, interior designers and building engineers to create sustainable, architecturally designed homes of the finest quality. Collaboration is the heart of their operation, working closely with their clients to ensure their inspired vision is realised and their new house is the perfect home.
We were engaged by Daryl to assist him in a naming strategy and to create a comprehensive branding suite that perfectly represented his unique service offering which included identity design, digital design, uniforms and a stationery suite. Our strategic design solution for Made Build’s brand mimics the strong, bold and recognisable structures that underpin their physical constructions as well as their professional endeavours. The name and subsequent logo was inspired by the mastery of structure and building, creating a united framework evoking a sense of balance, purpose and integrity. These values were thoughtfully applied throughout the developed letterhead, notepad, business cards, website and signage in combination with a sleek and neutral colour palette of tonal greys, black and white. The digital design outcome showcases Made Build’s premium folio of work with a focus on crisp photography, clean functionality and refined typography, allowing Daryl’s incredible work to truly speak for itself.
Made Build’s new identity and branding suite has helped solidify their standing in the luxury housing market, expand their exposure to clients and collaborators as well as articulate their commitment to high-quality, custom built coastal properties.