One of Melbourne’s most celebrated architecture practices, McBride Charles Ryan (MCR) required a publication that showcased their key projects to potential clientele in a way that was exciting and engaging.
To achieve this, a cinematic approach to image treatment was used to create energetic page layouts. Use of white space and dramatic black backgrounds helped to punctuate imagery whilst also creating a sense of harmony throughout the publication.
Special finishes were also used throughout the publication with a spot varnish on the cover creating a contrasting, tactile feel and a purple singer sewn bind acting as a running thread throughout – adding a sense of continuity.
“Principle Design have delivered some great collateral for MCR within the confines of crazy deadlines including publications to take to China within ten days and newspaper advertisements in a few days. We are demanding and despite tight timelines MCR wants perfection. It is what we expect of ourselves. Although we are picky clients, Principle Design have never let us down.” — Debbie Ryan
Desktop Create Awards 2014