Milne Davidson Projects is a specialist carpentry and cladding contractor operating across Victoria. As specialists in commercial building services, with capabilities in domestic builds, labour hire and project management, Milne Davidson Projects deliver high quality building services, across commercial, domestic, retail, aged care and education sectors.
We created a brand language for their business that was bold, unique and to the point. We focused our efforts on creating a brand language that clearly states who they are and what they do. We developed a typographic brand that communicates their service offerings. MD Projects is a partnership between directors Neil Miln and Lee Davidson (their MD brand focusing on their surname initials). Being in the built environment, they needed to be bold, confident and establish their mark in the industry.
We represented MD Projects’ ability to service clients efficiently and with reliability. The identity shows competence and scale via its bold, contemporary and approachable style. We also placed MD Projects at a strategic point in the visual market by creating a unique and trustworthy brand via strong graphical language.