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Rocketstars Academy Children’s Activity Centre

Rocketstars Academy is a unique activity hub in Point Cook. It’s a happy space for school-aged children to stimulate their imagination, encourage discovery and foster creativity. Their range of innovative programs has been designed by experienced experts who care about their legacy. They have programs across sports, dance, music, drama, study preparation and curriculum-focussed academic learning.

Rocketstars came to us to define their brand strategy and how we could visualise their strengths and define a visual story for their identity. We defined a visual system that Rocketstars could utilise by understanding their essence through their tone of voice and subsequently their competitive advantages. We developed a bold visual language that can be utilised through their space.

We created a brand for Rocketstars using a treatment to create an exciting and fun identity. The limited colour palette appeals to both adults and children alike. The identity uses the motif of a flying rocket combined with a vibrant palette of colour and pattern. The rocket symbolises how Rocketstars will encourage childrens’ imagination to run wild and choose their own learning adventure. We were also thrilled to create a suite of corresponding branding assets including stationary, a brochure and vibrant signage for the location.

Rocketstars Academy reception counter, with two women and two little kids
Rocketstars Academy Logo in blue background with white font
Rocketstars Academy white background with blue font
Rocketstars Academy business card design by Principle Design
Trifold Brochure design for Rocketstars Academy by Principle Design
laniard design for Rocketstars Academy by Principle Design
car wrap design for Rocketstars Academy by Principle Design
T-shirt design for Rocketstars Academy by Principle Design
drawstring backpack design for Rocketstars Academy by Principle Design
brand guidelines for Rocketstars Academy
brand guidelines for Rocketstars Academy
secondary brand language for Rocketstars Academy by Principle Design
secondary brand language for Rocketstars Academy by Principle Design
secondary brand language for Rocketstars Academy by Principle Design
secondary brand language for Rocketstars Academy by Principle Design