Rocketstars Academy is a unique activity hub in Point Cook. It’s a happy space for school-aged children to stimulate their imagination, encourage discovery and foster creativity. Their range of innovative programs has been designed by experienced experts who care about their legacy. They have programs across sports, dance, music, drama, study preparation and curriculum-focussed academic learning.
Rocketstars came to us to define their brand strategy and how we could visualise their strengths and define a visual story for their identity. We defined a visual system that Rocketstars could utilise by understanding their essence through their tone of voice and subsequently their competitive advantages. We developed a bold visual language that can be utilised through their space.
We created a brand for Rocketstars using a treatment to create an exciting and fun identity. The limited colour palette appeals to both adults and children alike. The identity uses the motif of a flying rocket combined with a vibrant palette of colour and pattern. The rocket symbolises how Rocketstars will encourage childrens’ imagination to run wild and choose their own learning adventure. We were also thrilled to create a suite of corresponding branding assets including stationary, a brochure and vibrant signage for the location.