SKETCH Building Design is a Melbourne based, multi-award winning building design practice. Their philosophy is simple: “We listen and work with you to create your dream, not ours.” They encourage strong collaboration with clients and celebrate individuality. For Sketch, no two projects are ever the same.
Sketch approached us to help them with brand strategy and digital design. The result was a new brand, secondary language, digital design, business cards and email signature. The chosen font showcases Sketch as a dependable well-oiled machine with strong detail and design thinking. The use of sandstone, charcoal, graphite and black primary colours balance the use of steel greys and white throughout all the brand collateral.
Through the design process, we knew that the brand needed to be approachable for its existing target market yet appealing for its potential audience. We blended approachability with contemporary elegance. Our vision brought Sketch to life as a leading design company with a strong focus on design thinking and easy communication. We conveyed a look and feel of credibility, trustworthiness and professionalism. The logo’s design reflects a wide range of experience, consistency and quality.