State Library of Victoria – Outside In Cinema Branding

Every winter the State Library of Victoria relive the joy of summer by turning their Experimedia room into an outdoor cinema, indoors.

Principle Design was engaged to create a typographic installation to attract library visitors into the cinema. In collaboration with the State Library of Victoria, we designed a sign that incorporated Outside-in Cinema’s complimentary lollypops. Visitors take a lollypop from the installation on their way in, and by the end of the night the letters evoke glitchy digital type, neatly connecting with the Experimedia room’s technological focus.