Studio 103 is a young, energetic team of multidisciplinary design professionals with experience in commercial interiors across corporate, retail, hospitality and lifestyle sectors. Since its inception in 2013, the studio has established a reputation for delivering innovative workspace design solutions that engage and uplift the people who inhabit them.

After gaining clarity on where the business envisions itself in the market, Principle Design collaborated with Studio 103 to refresh its branding in order to better reflect its purpose. The result is a clean, sophisticated design infused with textured elements of fresh botanicals and sandstone that complements the way its interior designers conceptualise a space. It draws inspiration from Studio 103’s use of photographic elements to communicate design intentions with its clients.

Defining the brand’s language and implementing these concepts across the studio’s website and printed collateral has enabled Studio 103 to actualise its brand strategy, allowing the business to grow and evolve in line with its core values and clientele.