A fresh brand identity for a boutique website development company in Melbourne. Having outgrown their existing brand identity in a highly competitive digital environment, Tigmo was seeking a refresh to support their transition into a period of business growth, supporting their own digital marketing strategies.
Our market analysis showed a ‘brand scape’ with a glut of monochromatic digital agencies we identified an opportunity to position Tigmo as the leader in friendly, professional and approachable digital solutions for clients across a range of sectors and business scales. Inspired by geometric colour blocking and a Bauhaus typographic aesthetic, the resulting brand identity features a strong logomark with wholesome forms, pieced together cohesively like pieces of a puzzle.
Tigmo took on this concept as a symbol of their relationship with their customers, fulfilling a pivotal role in bringing website designs to life with their intuitive development techniques, as an integral piece of the puzzle required to bring the brand to consumers.
