Crue Coffee Lounge Branding Branding & Marks / Packaging, Print & Editorial

Crue Coffee lounge is owned by devotees to the bean; people truly, madly, deeply and unashamedly in love with their coffee.

The client brief sought a visual identity with a definite urban look and feel. The alleyway art and street culture of inner Melbourne proved the catalyst for the realised design, which centres on a simple yet strong stencil motif.