Melbourne Water – Frogs Guide Print Design Packaging, Print & Editorial

Melbourne Water runs a community-based biological monitoring program, the Frog Census- which aims to contribute to the responsible management of frog populations in Melbourne and raise awareness of waterway health issues. To assist in educating the community in capturing this information we designed a set of field cards titled “A Beginners Guide to Frog Identification.”

They illustrate detailed information about frog species within Victoria through engaging information graphics, including motifs and icons representing size, colour and habitat. The field cards are a pocket size swatch book that are a fun, easy and engaging for anyone interested in frogs.