Principle Design is an award winning branding and graphic design studio based in Melbourne. We are a collective of creative professionals who collaborate with like-minded organisations to create solutions that articulate brand narratives. Our team of passionate, insightful and experienced graphic designers ensure each project is unique and meaningful.

Our unique design process is strategically focussed. Our team immerse themselves within your business to gain a true understanding of your goals, culture and values. The brand insights and experience we provide through our design thinking offer a clear pathway to business growth and success.

Our design services include branding, logo design, digital and web design, print design, environmental design and packaging design, which we use as tools for strengthening, evolving and enlivening brand stories.