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We're a Melbourne based Graphic Design studio. Best known for Strategy, Branding, Digital Design, Signage & Marketing solutions.
We make brands happen.
At Principle Design, we bring 16 years of experience, partnering with new, established and evolving businesses, to build meaningful brands. We design with principle – blending creativity and strategic thinking to craft purposeful solutions that make a difference. Our mission is to empower organisations to grow and achieve their goals by unlocking potential and delivering impactful outcomes.
Built Environment
We craft meaningful brands and strategic wayfinding solutions, enhancing spatial experiences with a deep understanding of place and perception. By integrating placemaking, branding and marketing strategies, we help decision-makers solve challenges and drive business growth. We collaborate with Architects, Builders, Interior Designers, and service industry professionals to deliver solutions that elevate the Built Environment.
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Hospitality & Retail
Whether curating exceptional Hospitality or Retail experiences, we help you create a strategically branded space that fosters growth and consistency. We collaborate with Business Owners, Marketing Teams, Architects and Interior Designers to deliver holistic venue experiences, from strategic branding and effective campaigns to unique signage and environmental graphics. We ensure your venue stands out, creating a memorable atmosphere for hotels, bars, restaurants, cafes and retail spaces.
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Community & Not-for-Profit
We partner with Not-for-Profits, Community Organisations and Social Enterprises to drive meaningful impact through brand strategy, design and social media. Our mission is to support those who inspire change, offering the right solutions through design and community engagement. Collaborating with CEO’s & CFO’s, Marketers and Project Leaders of purpose-driven brands whose values align with our commitment to creating a positive difference and fostering growth.
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Government & Corporate
We support Government agencies and Corporate organisations by refining brand identities, developing structured style guides, digital tools, annual reports and creating impactful print materials for stakeholder communication. Collaborating with Marketers, Communications Directors, and Corporate Leaders, our expertise distils complex data into clear, concise and visually engaging communications, ensuring messages are delivered professionally across all platforms.
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Health & Education
We assist Healthcare and Educational institutions in making a meaningful impact through strategic branding, design, wayfinding and style guides, enhancing communication and user experiences. Our work ensures that institutions such as hospitals and medical practices, universities and schools – clearly reflect their core values and missions, fostering stronger connections with their communities. We create tailored solutions that support growth, streamline experiences, and strengthen relationships across these essential sectors.
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Our Services
We are strategy-led. This means we understand business from infancy to legacy and champion its relevance at every stage. This principle guides our selection of services.
- Brand Strategy
- Market Research
- Brand Naming
- Brand Repositioning
- Campaign Planning
- Brand Architecture
- New Product Brand Strategy
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- Wayfinding Strategy
- Signage Schedules
- User Journey Mapping
- In-Store Signage
- Exhibition Signage Graphics
- Event Signage
- Production & Installation Management
- Digital Wayfinding & Signage Design
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- Website Strategy
- Website Design
- Website Development
- User Experience (UI) Design
- User Interface (UX) Design
- Sitemaps
- Wireframing
- App Design & Development
- Digital Signage Solutions
- Website Hosting
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- Branded Stationery Design
- Annual Report Design
- Brochures & Booklet Designs
- Capability Statements
- Pitch Decks & Proposal
- Branded Templates
- FMCG & Retail Packaging Design
- Hospitality Packaging Design
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- Brand Identity Design
- Rebranding
- Logomark Design
- Iconography
- Graphical Language
- Brand Style Guidelines
- Campaign Design
- Milestone Brands
- Sub-Brand Design
- Illustration
- Animation
- Infographic Design
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- Campaign Planning
- Campaign Creative Strategy & Design
- Email Marketing
- EDM Design & Templates
- Photography
- Videography
- Podcast Production
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- Content Strategy
- Social Media Assets
- Social Media Templates
- Content Creation
- Content Production
- Content Writing
- Photoshoots
- Videoshoots
- Social Media Management
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- Conceptual Development
- Campaign Art Direction
- Photoshoot & Videography Direction
- Mood Board Creation
- Visual Storytelling Strategy
- Product Photography Coordination
- Advertising Campaign Direction
- Brand Imagery & Visual Language Creation
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Meet the people, the businesses, the industry leaders that have worked with us.
“Principle Design was fantastic to work with. They facilitated sessions with us and our stakeholders to truly understand our service, our position in the industry and how we wanted to represent ourselves. They were efficient in the design process, very open to feedback and flexible when making changes.”
“Principle Design delivered a polished tier 1 level of branding and our company has gone from strength to strength since the transition. The team’s professionalism and friendliness gave us confidence in our branding strategy throughout the process. Can’t recommend them highly enough.”
Drew
BIM and Innovation Manager | Matter Consulting
“Couldn’t have been more impressed with the way in which Principle Design handled our branding project and delivered on the brief. They transformed our tired, stuffy branding into something bold and modern that our firm is genuinely proud of.”
Jackson
Solicitor | Haines & Polites Lawyers
“It has been a pleasure working on a number of different design and branding projects with Sash and the team for over 9 years now. They’re a great team which I highly recommend.”
Aaron
Marketing Manager | Melbourne University Sport
We'd love to get a coffee with you
and learn more about your business.
