Our vision for Baked Wonder was to craft a playful and bouncy identity that immediately delights customers as they enter and savour their fun, fluffy, and delectable treats. The font itself mimics the essence of being ‘over baked,’ reflecting the rising dough and adding a whimsical touch to the signage and branding.
Customers are greeted by bright and imaginative creations in the idyllic rooftop bakery, appealing to both their sense of taste and imagination. The contemporary design, while playful and joyful, remains modern and relevant, creating a welcoming ambience that invites customers to linger and savour the experience.
The Baked Wonder space is brought to life with vibrant colours and a smooth, glossy finish on the walls that evokes the creamy delight of a strawberry milkshake from a La Marzocco machine. This radiant backdrop creates an atmosphere bursting with joy and excitement. The experience evokes a modern, Willy Wonka-esque wonderland, brimming with abundance and enchantment, making every visit a sweet escape.
Embracing themes of joy and fun, our design showcases contemporary, magical creations – each moment and visual invites customers into a world brimming with delightful possibilities, where playful energy and irresistible treats abound, setting the stage for an unforgettable experience.
