Asha Zora Brand Strategy / Branding Identity / Document Design / Social Media Design / Print Design / Signage

Asha Zora is a collection of 12 luxury villas in Phuket, Thailand, developed by Fisherman Way, a family-led company with over 35 years of experience shaping the island’s landscape. From their roots to their reputation as developers of enduring spaces, their approach is deeply tied to place, purpose and people.

We were engaged to create a brand identity for Asha Zora that would reflect these values while also marking a new chapter, one that invites a younger, global audience seeking refined, meaningful luxury. The brand needed to honour the family’s legacy while communicating the promise of calm, connection and contemporary Thai hospitality.

Asha Zora creates moments of peace and connection to create balance in your life and embrace wellness.

The identity draws heavily from the region’s cultural and spiritual context. Informed by Buddhist symbolism, the logo brings together the eight-pointed Dharmic Wheel, representing guidance and intention, with the Endless Knot, a symbol of interconnectedness. These forms combine to create a contemporary icon that balances tradition with simplicity, a visual metaphor for the brand’s commitment to harmony and wholeness.

Colour plays a critical role in the identity system. The palette is drawn directly from the surrounding environment, sun-warmed stone, soft greenery, sand, sea and sky, grounding the brand in nature while evoking the feeling of sanctuary. Paired with soft typography and spacious layouts, every touchpoint is designed to reflect stillness, clarity and care.

From signage and stationery to brand guidelines and digital collateral, the system is designed to scale with the brand as it grows, always reflecting the same intention: to create space for presence, connection and retreat.