Focused Fire Brand Strategy / Brand Identity / Print Design / Digital Design / Signage

Focused Fire is a fire safety engineering consultancy built on clarity, collaboration and community impact. Their work is driven by curiosity and precision, solving complex safety challenges through a human-centred, analytical approach that protects people and places.

We partnered with the team to deliver a comprehensive brand refresh, beginning with a full audit and communications framework to clarify positioning and uncover growth opportunities. From there, we developed a refined brand strategy, visual identity and suite of branded assets, including signage, uniforms and internal collateral.

The logo takes inspiration from a puzzle, a reflection of Focused Fire’s methodical, solutions-led thinking. Each element works in partnership with the next, mirroring how the team connects different codes, disciplines and stakeholders to deliver considered, compliant outcomes.

A confident green anchors the identity, carried forward from their previous brand. In a category dominated by warm tones and high-alert visuals, this choice signals a calm, methodical presence and honours their heritage while confidently stepping forward.

More than just a safety consultancy, Focused Fire is a trusted project partner, pragmatic, approachable and grounded in care. The refreshed identity gives the team the tools to communicate their purpose with clarity and confidence, in every space they operate.