Known Stranger Prebiotic Sparkling Juice Brand Strategy / Brand Identity / Print Design / Digital Design / Art Direction

Known Stranger is the brand responsible for a range of Prebiotic Sparkling Juice drinks, designed to be refreshing in every sense. Healthier than traditional mixers and juices, it’s packed with vitamins, prebiotics and real ingredients, with no preservatives or added sugar.

We developed the brand from the ground up, starting with a strategy focused on shifting perceptions: the idea that what starts off unfamiliar (a stranger) can quickly become known and loved. This philosophy gave rise to the name Known Stranger, a nod to discovery, curiosity and how good choices become lasting habits.

We created a visual identity that feels light, fresh and clear. Photography played a key role in positioning Known Stranger as a cleaner, better-for-you alternative. Every flavour is photographed with its hero ingredient – real fruit styled naturally to celebrate what’s inside. Colours on the cans reflect each flavour and were selected to complement the ingredients and elevate the sensory experience. Everything was designed to feel vibrant, but never loud.

Packaging is intentionally minimal, clean typography, simple layouts and soft colour blocking let the product shine on-shelf. The result is a design system that’s visually inviting and refreshingly honest.

Digitally, we extended the identity through creative ads that reinforced brand values and flavour stories. Motion and still formats worked to showcase real ingredients, flavour cues and key health benefits, all while keeping the tone light and engaging. The campaign reinforces the brand’s presence in-market while continuing to build product awareness.